Customer Loyalty is a feature that helps merchants reward customers for supporting and purchasing from their store.
Instead of focusing only on getting new customers, this feature helps merchants encourage existing customers to come back, make repeat purchases, and stay connected with the store.
In business, getting a customer to buy once is important. But getting the same customer to buy again is even more valuable. When customers feel appreciated, they are more likely to return, recommend the store to others, and continue buying from the same merchant.
With Customer Loyalty, merchants can create different types of rewards such as cashback, points, referral rewards, birthday rewards, or sign-up rewards. These rewards can make the shopping experience more attractive and give customers an extra reason to continue purchasing from the store.
For example, a customer who receives cashback or points after completing an order may be encouraged to return and use the reward on their next purchase. This helps create a repeat purchase cycle, where customers continue engaging with the store even after their first order.
Customer Loyalty is especially useful for businesses that sell products customers may buy repeatedly, such as skincare, beauty products, supplements, food and beverages, fashion items, household products, or lifestyle products.
It can also help merchants build a stronger customer database, increase customer retention, and create a better relationship with their buyers.
In your store , Customer Loyalty rewards will only be given when the customer’s order is marked as Completed and Paid. This ensures that rewards are only issued for confirmed and successful purchases.
Merchants can enable the loyalty programs that suit their business goals. For example, Cashback can be used to encourage repeat purchases, while Share & Earn can help bring in new customers through referrals.
The loyalty programs available in your store are:
- Cashback
- Share & Earn
- Points Reward
- Birthday Rewards
- Sign Up Bonus